The search phrase suggestion tool enables users to submit their current search phrase(s) to Overture’s Search Term Suggestion tool, which will return a list of related words and phrases that Overture users have searched for within the last month. That way, the Traffic Blazer user can review the returned list and the popularity of each of the suggested phrases, and — based on that — decide which search phrase(s) to submit to Traffic Blazer's Site Analysis. A search phrase is a word or string of words entered into a search engine in order to locate a particular Web site or type of Web site. When optimizing a Web site for the Internet's search engines it is crucial to determine the most likely words and phrases used to search for the site, and subsequently put the site in the most opportune position to score high in search engine matches for those words and phrases.