The Google search engine accounts for upwards of 50 percent of all Internet
searches. Therefore, the single most effective way to promote a Web site and
attract Internet traffic is to have the site prominently displayed in Google's
search results. Traffic Blazer's Google Optimization feature reviews your Web
site and helps you obtain a high Google ranking for it by providing optimization
guidance and a primer on the dynamics of the Google search engine. The feature
consists of two elements: Google Optimization Site Analysis and Google Optimization
Tutorial.

The Google
Optimization Site Analysis spiders your Web site and zeroes in on a number
of site elements that are particularly important in terms of Google's inclusion
and ranking criteria for Web content. The Site Analysis report evaluates
those elements and suggests ways to improve the site and thus increase
the chances of obtaining the desired Google ranking.
The Google Optimization Tutorial explains the nature of the Google search
engine and describes how to optimize a Web site in order to improve the
site's Google ranking. The tutorial focuses on such issues as Google's
PageRank system, the spidering process, the importance of inbound links,
keyword usage, and Google's position as the the undisputed leader among
search engines.